Zuzana Kraemerová is a special occasion and bridal designer from Prague. She specializes in historically influenced clothing and imports specialty brocades from China which she makes available for sale through her online store, Sartor.cz
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1) How are you involved in the fashion and textiles industry?
I am a…let’s say, designer and seamstress, I make historical costumes as well as fantasy creations or non-standard bridalwear. I promote some of my work on my website, which is now rather an internet shop with silk fabrics.
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2) Do you find all of your clients through your website?…If not, how do you get work?
No, I find about half or even more than half clients through friends, friends’ friends…and customers’ friends. It works like magic – one customer tells her friend about her dress, the friend comes and wants one, then she tells other people… I can work only about 3 days a week, so I can’t take too many customers. If I did this for a living, I would probably get most of the customers through my website (which would have to contain more and better images of my work than it does now)
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3) So if most of your work is through word of mouth, how did you get started? If someone else wanted to be a dressmaker, what steps will they need to make to find that first client, that second client, and so on?
